Our Story

At Samkins, we believe that a child’s earliest years should be filled with wonder, the kind that shapes how they see, feel, and understand the world. We set out to create toys that make early learning joyful, meaningful, and beautifully simple. We create purposeful, play-led learning experiences for children aged 0-5, through thoughtfully designed toys that nurture curiosity, build essential skills, and support parents in their child’s early developmental journey.

We build toys not just for play, but for the foundations they help create.

What makes Samkins different

Intent. Process. Product.

Created by Parents

Built from real needs and real experiences — not passing trends.

Aesthetic by Nature

Minimal, modern toys that fit beautifully into everyday spaces.

Play-led and open-ended

Inspired by Montessori principles that encourage curiosity and exploration.

Designed with intention

Every toy supports age-appropriate development in simple, meaningful ways.

We believe that play is a child’s first language, long before words come in. It’s how they understand textures, colours, shapes, emotions, and all the possibilities in between. So every Samkins toy begins with a simple question: What will this spark in a child? Curiosity? Confidence? Joy?

We create toys that don’t entertain for a moment – they engage for years. Toys that encourage children to touch, stack, sort, wonder, and figure things out on their own.

Meet the founders

A creative thinker and hands-on parent, Sukriti has always been drawn to toys that feel thoughtful, simple, and meaningful. Her own parenting journey shaped Samkins’ design sensibility and the way the brand speaks to parents — warm, intentional, and grounded in real experiences.

- Sukriti Malani

With a strong business and operational lens, Anirudh brings clarity and structure to Samkins. He focuses on building a brand that lasts: one that parents can trust and children naturally gravitate toward.